The award-winning product design concept of "Not Remaining Silent Packaging, 2023 Make a Mark" embodies what kind of innovation?(III)
Designsake Studio, USA
Designsake Studio's entry combines tortoiseshell prints, white and russet blends, and taupe metallic accents to create a visual feast. The container is used to store SPF 50 sunscreen made by Gingerly, a luxury sunscreen brand. The brand name is a tribute to "ginger," a common name for red-haired women who freckle when exposed to the sun, hence the mottled tortoisesbill print on the bottle. The natural amber gradient is a nod to the ocean horizon, while the iridescent foil mimics the refraction of water and abalone shells, bringing the concept of "sun, sea and skin" to life.
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